Times Square: The Crossroads of the World

Neon lights. Towering billboards. Endless energy. Times Square is the beating heart of New York City and one of the most recognizable landmarks in the world. Whether you’re strolling through for the first time or reliving the buzz of the city that never sleeps, this destination captures the thrill of exploration and adventure.
Why Visit Times Square?
Unmatched energy: Known as “The Crossroads of the World,” Times Square is alive 24/7.
Iconic photo ops: From the glowing billboards to the famous red steps, it’s a photographer’s dream.
Broadway at your doorstep: The epicenter of theater, you’re just steps away from world-class shows.
Cultural pulse: Street performers, pop-up events, and holiday celebrations make every visit unique.
Travel Tip: Visit late at night or early in the morning for a less crowded experience — the lights are just as dazzling without the shoulder-to-shoulder crowds.
Best Ways to Experience It
Snap a photo on the red steps at the TKTS booth for the best panoramic view.
Catch a Broadway or off-Broadway show nearby.
Explore flagship stores like M&M’s World or the Disney Store for themed fun.
Visit during New Year’s Eve if you want to witness the world-famous ball drop (but plan way ahead).
Seeing Times Square with Kids
If you’re exploring with little ones, here’s how to make Times Square a fun (and not overwhelming) stop:
Plan shorter visits: The sensory overload can be intense — 30–60 minutes may be plenty.
Make it playful: Stores like the Hershey’s Chocolate World, LEGO Store, and Disney Store are built for kids.
Stick together: Times Square is crowded; keeping kids close is key.
Noise prep: Consider headphones or earplugs if your child is sensitive to loud sounds.
BTV Takeaway
Times Square is more than flashing lights — it’s a celebration of culture, creativity, and connection. Standing in the center of it all, you can feel the pulse of New York City and the thrill of being part of something bigger. Check it off your Landmark Challenge bottle as proof that you’ve experienced the energy of one of the world’s most iconic crossroads.